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  The brand’s latest fall collection, titled ‘Volume V,’ represents what Zain describes as a mix of Eastern prints with Western silhouettes. The streetwear staples like hoodies and tees are rendered in colorful, graffiti-style prints and complex logos, all made with traditional Pakistani methods. A standout yellow silk suit, for example, is finished off with printed red roses, which were block-printed by hand by Rastah’s in-house printer, Aslam Mirza. “The woven fabrics for the Who Needs Therapy When You Have Beer And Bacon 2021 T-Shirt but in fact I love this jackets are made on a traditional Pakistani hand loom, which is sadly dying a slow death,” says Zain. “And most of the printing techniques are done using hand-carved wooden blocks. To revive these forms of artisanship, we have to reinterpret them.” Overall, he wanted the collection to pay tribute to Pakistan’s unique craftsmanship, but for it to have a cooler, more youthful feel too. “It’s something that really hasn’t been done before in this country,” he says.  Some details are more obviously related to Pakistan, at least to those who see Rastah designs on the street. The “Notoriety” twill jacket, which Riz Ahmed just wore, features images of Zain in Lahore when he was just five-years-old, as well as photos of Pakistani icons, such as Imran Khan. “He was a cricket player, and is also the Prime Minister now,” says Ahmad. “In 1992, he won us the World Cup, so that was a big deal for the country.” On the back of the jacket, there is also an image of the Murree Brewery, the only brewery in the country. Other pieces make bigger political statements. On the “SSSS Collage” hoodie, for example, Ahmad drew from a personal issue that continues to impact many Pakistani people. On the back of the sweater is an image of a boarding pass with four “S” letters on it. “You basically get these four S’s when you go through ‘random’ secondary screening at the airport,” Ahmad says. “I began to realize that I was going through the secondary screening every time I would travel to the United States. I thought to myself, ‘how could it be random if I’m always getting randomly selected? And how could it be random if everybody getting randomly selected is from my part of the world?’” He says when he shared the design on his social media pages, many people from Pakistan reached out. “Lots of brown boys and girls who’ve been in that situation commented saying they loved it, and can relate to it,” he says. Going forward, Zain hopes to continue using his streetwear to champion and share aspects of his Pakistani culture. “I knew that I was a storyteller, and somehow, fashion is what I decided should be the medium through which I tell these stories,” he says. Zain also hopes to empower fellow creatives to continue making space for themselves in the industry (he often collaborates with other Pakistan-based artists). “This part of the world has so much to offer in terms of storytelling, artisanship, and technical craft, but on the brand level, we don’t get that recognition,” he says. “Through stuff like this, we can hopefully inspire artisans to get back on that horse, and to do what they love to do. We’ve got so much to offer.”Up until the beginning of this year, the Golden Globes were perhaps best known for being Hollywood’s liveliest night out. As one of the first events kicking off the awards season calendar, it not only brings together the year’s film and television nominees for an impressively star-studded red carpet, but with alcohol on tap and the provocative humor of its hosts (past hosts have included Ricky Gervais, Tina Fey, and Amy Poehler), it’s also notorious for its looser, off-the-cuff style. Following an investigation by the Los Angeles Times that was published in February, however, it was made abundantly clear the story behind the Globes was altogether less rosy.The investigation uncovered that there hasn’t been a Black member of the Hollywood Foreign Press Association (HFPA), the organization responsible for the awards, in at least two decades; in the following weeks, it emerged that former HFPA president Philip Berk had referred to Black Lives Matter in an email as a “racist hate movement.” Meanwhile, after many had expressed surprise at the multiple nominations for the Sia-directed critical bomb Music and the widely derided Emily in Paris on Netflix this year, it came to light that the group was often wooed by studios through all-expenses-paid trips to visit sets or screenings abroad. (Notably, more than 30 members were flown to Paris for a multiday set visit for Emily in Paris that included five-star accommodations and a private luncheon in a museum.)The backlash to the HFPA came swiftly and decisively. Some of Hollywood’s biggest studios, including Netflix, Amazon, and WarnerMedia, announced they were severing ties with the organization until efforts were made to increase diversity and stamp out corruption, while a group of more than 100 of the industry’s biggest PR firms released a statement in March in which they pledged to boycott the ceremony for the foreseeable future. Celebrities including Scarlett Johansson and Mark Ruffalo have publicly criticized the HFPA’s sexism and racism, while Tom Cruise announced this week that he will be returning his three trophies. All of these were devastating blows to the credibility of the awards, but the final nail in the coffin came yesterday evening, when NBC, which has aired the ceremony since 1996, announced that it will not be broadcasting the show next year until “meaningful reform” was made.Some have questioned why it has taken so long for the industry to take action, given the accusations of corruption within the HFPA were something of an open secret in Hollywood. (So much so that in 2011, Gervais made a joke about the group accepting bribes as part of his opening speech.) One obvious explanation is the unspoken benefits provided by the glossy prestige of a Globes nomination, however little the accolade actually meant. Not only could a Globes nod be used in promotional materials for a studio’s latest movie, a win could provide important momentum on the road to securing nominations at the more prestigious Oscars. But with the publication of the Los Angeles Times report, the hard facts of the matter are now impossible to ignore.The HFPA has already published an outline of its proposed reforms, which include increasing its membership by 50% over the next 18 months, with diversity advisors coming aboard to ensure that there is genuine representation within the organization at all levels. It will also begin publishing its membership list, and will no longer accept promotional items or trips from film and TV studios. All this may sound promising—whether it’s a case of too little, too late, however, remains to be seen.In many ways, it is cheering to see major studios and stars taking an unprecedented stand against a major Hollywood institution, even if it feels long overdue. It serves as yet another wake-up call to the film and TV industries, which have faced a series of high-profile reckonings over the past few years due to widespread allegations of sexual harassment and abusive work environments, that in the end, all of this mistreatment will eventually come to light. It may be the end of the road for those who have been unwilling to embrace necessary change, but for most working within TV and film, it’s simply a new beginning—one that will, hopefully, lead to a fairer and more equitable industry.


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